Details and craftsmanship-Nothing feels like an Allure — beading, floral appliqués, dramatic backs, and perfect draping. Each gown features details to set it apart and make the bride shine.
A return to classic simplicity with just a touch of modern flair. This collection focuses on timeless bridal silhouettes, layers of soft tulle, blush tones, and timeless lace.
Allure Couture is all about glamour. Gowns feature incredibly lush fabrics, beaded lace, English net, gilded lace and rich satin paired with on-trend silhouettes for the discerning brides.
The Madison James collection blurs the lines between modern and vintage, appealing to a sense of whimsy and romance. Trendsetting styles, lace and details at an affordable price point.
NEW! Abella is our new collection debuting for Spring 2021. Grounded in fashion forward, European design, the Abella collection is elegant, unique and eathreal.
Wilderly is for the bride searching for carefree elegance while emphasizing her beauty and confidence. Features fluttering silhouettes, unique, bold details, chic styling with an earthy vibe.
Morilee has been creating wedding dresses since 1953. Worn and loved by generations of brides, these gowns are infused with timeless romance.